PA&D Excels at:
Branding & Rebranding
DIGITAL & Design
Logo Development & Design
Concept & Copy
Concept & Copy
Long Form Video
THE PA&D PROCESS
The PA&D Process was developed over a 30 year period, working for some of the largest agency in the country, on some of the biggest accounts in the world. Taking what I learned and applying it to any size agency model on all types of client markets; local, regional, or national, I've created a programmatic approach to planning for clients, looking to build a communications road map that will take us through a six to twelve-month period, ensuring that we have adequate resources to cover all initiatives throughout the year — or the week. Of course, this does not mean that we don’t monitor and tweak programs as we move forward, nor that we're unable to respond to topical opportunities as they arise. It simply means that we have a program foundation in place against which to assess and evaluate those options as they become available.
I have a well articulated process for moving work through the shop, built on an interactive and iterative system of checks and balances and honed from 30 years of experience in advertising and design. This means that we move through a concepting to production cycle together, coming to agreement on each level before moving on to the next. It is fast and efficient and lets me all concentrate on producing the best work possible for my clients.
My costs are extremely competitive and my methods for compensation quite flexible. Most of my clients prefer to work under a project basis or monthly fee which covers all PA&D time. If applicable, that fee is then rebated against earned media commissions. Outside costs are billed at cost plus 20% and all costs are estimated and approved in advance.
The PA&D Process is simple, yet it allows me to deliver the highest level of service and the best work to our clients possible, in exchange for fair and reasonable compensation.
The PRSA's public relations awards, including the Silver Anvil Award, honor the best public relations, media relations & corporate communications programs nationally.
2013 - Jeffrey Scott Agency - 1 Silver Anvil - Fresno, CA
The Belding Awards
In 1967, the Advertising Club of Los Angeles instituted the annual Don Belding Award for Outstanding Creativity to commemorate his significant contributions to advertising in the West.
1982 - Dailey & Associates - 1 Bowl - Los Angeles, CA
1984 - Pitzer Advertising & Design - 3 Bowls - Los Angeles, CA
The Addy Awards
The ADDYs are the advertising industry's largest and most representative competition, attracting over 40,000 entries every year from local AAF Club (Ad Club) competitions.
2001 - Pitzer Advertising & Design - 2 Gold - Sacramento, CA
2008 - E.B. Lane - 4 Gold, 6 Silver - Phoenix, AZ
2012 - Catalyst Marketing Co. - 4 Gold, 9 Silver - Fresno, CA
2013 - Pitzer Advertising & Design - 1 Gold - Fresno, CA
The Telly Awards
The Telly Awards are the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.
2005 - E.B. Lane - 11 Gold - Phoenix, AZ
2006 - E.B. Lane - 2 Gold - Phoenix, AZ
2013 - Catalyst Marketing Co. - 1 Gold - Fresno, CA
The LULU Awards
Originally created to acknowledge the contributions of women in advertising, the advertising awards show was later opened to all those working in the advertising business of the 13 Western States.
1988 - Hakuhodo - 4 Gold, 6 Silver - Los Angeles, CA
1989 - Hakuhodo - 4 Gold, 4 Silver - Los Angeles, CA
1993 - Evans, Hardy + Young - 1 Gold - Santa Barbara, CA
I've been in the ad biz for 30 plus years and I still have more fun as an Executive Creative Director than a working ad guy should have. After all, it's still called "work". But it's how I work that's always made my creative stand out. It starts with the fact that I come from a family of working artists. So it's in my DNA. My parents met at J. Walter Thompson in Detroit so they didn't disown me when I said I wanted to go into advertising.
My Mom went on to write 27 cookbooks and appeared on Phil Donahue's show twice before she retired. Both my aunts are working fine artists who've taught, shown and have been collected nationally and internationally for decades. One uncle is a highly respected sculptor and another opened his animation studio where he created Elsie the Cow for the Borden Dairy Company before his studio was acquired by Hanna Barbera. So growing up, I got brushes, paint and canvas every Christmas and birthday. I won my first art competition in 3rd grade. My first architectural competition as a sophomore in high school and my first art scholarship as a senior. I won my first Belding Bowl shortly after after leaving Art Center College of Design and joining Dailey & Associates on the Honda Motorcycle account. But the coolest thing of all, was that I created three complete, hand drawn type fonts and had them published before the introduction of the MacPlus or the creation of Quark or InDesign.
People have told me over the years that we are not here to create art in this business. Unfortunately those people never realized that how and what we create "is" an art. In spite of the technological advances over time by companies like Apple and Adobe, what we do as art directors and designers still can't be duplicated by software and computers. And regardless of the countless evolutions in how we communicate or the spontaneous revolutions in the speed and reach of those abilities, clients still crave great ideas and ad agencies and design firms strive to generate them.
If you knew me, you'd know that how I work is all about the "work". My job is to take the strange and make it seem familiar. Or, to take the familiar and make it seem truly unique. That's not B.S. or some turn of phrase by an ad guy. It's the reason my creative product is memorable. It's the reason I can, and have taken big accounts away from big agencies. Because in the end, it all comes down to three things; who can create the best "concept", how cost effectively can the "idea" be executed, and does the food imagery make people "hungry"?
If you cut me, I'll probably bleed catchup. I also love what I do and I grew up doing it. So in this era of "turn and burn" marketing assignments, when it comes to creating "trial", I'm fully tested. Creating "drive-thru" traffic? I'm completely driven. Want something unique for breakfast, lunch or dinner promotions? I'm ready to cook. If you can't tell by now, my passion is the food and beverage category and right now, I'd love the opportunity to work with you!
Not really into awards
I just keep winning 'em
Life is too short not to do what you love.
And if you're lucky enough to do it for people who
respect and appreciate your passion, talents, and insights,
then it's really hard to call what you do work!
Food & Beverage
Casinos & Gaming
Builders & Developers
Travel & Tourism
Automotive & Related
Banks & Credit Unions
Some Career Fun Facts
Want to say hello? Want to know more? I check my mail all the time, so I should be in touch soon.
5532 N. Colonial Ave., Fresno, CA 93704