Michael Pitzer (Advertising & Design) client experience

About PA&D

Marketing today is basically 25% media strategy, 25% business strategy/consumer insights, with the remaining 50% focused on producing unique & memorable creative.

So what does Michael Pitzer (Advertising & Design) do? I'm 110% about creating unique and memorable advertising and beautiful, desirable product packaging that stands out on the shelves to consumers.

Sadly today, almost every agency, design group or freelancer claims they are the most cost effective and results oriented choice a client can make. Those claims are always relative. I make no claims. I fulfil promises. Here's my promise to you, I will earn your trust and exceed your sales goals and expectations. I will be honest with you but not arrogant. And I will put your success before PA&D's profitability. (Please don't share that with my wife Lynn.)

Advertising Agencies near me
Stevia package design by Michael Pitzer (Advertising & Design)
Michael Pitzer (Advertising & Design) logo
Better than Sugar package design by Michael Pitzer (Advertising & Design)

01   |   LISTEN

Listen to what the client is truly asking for.

Many times, it's not what they say, but how they say it that tells you the direction you need to go.

02   |   LOOK

Look at what everyone has done in the category.

See what's worked and what hasn't. Then, try to understand why a certain approach worked and use that success to springboard your efforts.

03   |   LEARN

Learn from the success and failures of others.

The client isn't always right... and neither is the ad agency. "Experience" is that thing that keeps you from making the same mistake -- again.

Restaurant Experience

Over the years, I've had the good fortune to work as Creative Director on dozens of restaurants and cafés. From Destination Dining to Quick Service to Family-style to Pizza to Fast Food as well as Casinos, each had its own challenges and marketing goals that I was happy to help them achieve.

Beverage Experience

Packaged Food Experience

I believe humor sells.

Consumers want to be entertained, not pitched to. Using humor as a means to connect to them at an emotional level can lead to further engagement with your product in the future. Plus, you'll never have to go to "Ugly Ad Prison."

I believe in simplicity in design.

The saying, "Less is more." holds true in advertising as well as it does in product and package design. Somewhere along the line though, someone said, "Look at all that white space! Make my logo bigger. Add some specs. More info..." and so began the age of capitulation account management and the birth of forgettable advertising.

I believe every ad should have a concept.

“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community... faster.” — Stephan Vogel, Chief Creative Officer, Ogilvy & Mather

Broadcast Advertising

My Favorite TV Spots

While not about food, these are still my favorite broadcast advertising that was created while I was Creative Director or Executive Creative Director at advertising agencies in California and Arizona.

Arizona Department of Health Services   |   E.B. Lane - Phoenix, AZ

Kawasaki MULE   |   Bozell Worldwide - Los Angeles, CA

CableONE   |   E.B. Lane - Phoenix, AZ

Arizona Lottery   |   E.B. Lane - Phoenix, AZ

Arizona Lottery   |   E.B. Lane - Phoenix, AZ

Kawasaki JetSkis   |   Bozell Worldwide - Los Angeles, CA

Here's the funny thing about research...

The more you know about your customers the easier it is to meet their needs and to target them with appropriate messaging. But, research is only as good as the people who know how to conduct it, mine it and derive key insights from it. It's then up to the creatives to turn those insights into memorable marketing concepts. Like using research that showed that not all people are keen on cupcakes — and who doesn't love a good cupcake? Research can also help determine a personality profile you won't be marketing to.

I'm also an artist at SaatchiArt.com

These are a few samples of my current art work developed for gallery shows. They majority of my drawings are 36" W x 72" T and all are created completely with colored pencil and graphite on paper. If you won't use me for art, copy or creative direction, you can always support the arts by buying a couple of my drawings. Just a thought.

Epiphone Casino Sunburst Guitar drawing by Michael pitzer
Flexible Flyer Sled drawing by Michael Pitzer
Rocket Ship Bank drawing by Michael Pitzer
Martian Attacking Robot drawing by Michael Pitzer