NOTE: The creative work displayed in this post...
Santaluz is a 3,800-acre community just 6.5 miles from the California coast, located in the foothills overlooking Del Mar. The property was developed to preserve the natural character and designed to enhance the "Early California" setting. Named "Best Master-Planned Community in Southern California" by the Building Industry Association, Santaluz also received the Gold Nugget Award for "Best Land Plan" at the Pacific Coast Conference.
Santaluz was a collaboration between E.B. Lane client DMB, a high-quality, large-scale real estate developer and one of the top homebuilders in North America, Taylor Morrison and features a championship-worthy centerpiece 18-hole golf course designed by Rees Jones.
These are some of the original print and direct-mail pieces we created at E.B. Lane to market Santaluz.
Agency: E.B. Lane
Executive Creative Director: Michael Pitzer