Regional

EECU - 1.99% APR Auto Loans Program

Advertising Campaigns

Educational Employees Credit Union was about to introduce the lowest auto loan rate, 1.99% APR, in their 77 year history. Working with their marketing team, we felt the best way to do this would be to use Beth Dooley, the President/CEO of EECU. Beth was not an actress, and we didn't want make it seem like we were hiding something with cuts, so we worked out a script that could be delivered in a single take. Which is what Beth did beautifully, believably and so easily - just like EECU.

  • EECU
  • Catalyst Marketing Co.
  • Financial
  • Michael Pitzer
  • Michael Pitzer
  • Andrew Toschi
  • Andrew Toschi
  • Michael Pitzer
  • Justin McAleece
  • Blair Media
  • 2012