Phoenix Sleep Solutions offered a nationwide sleep apnea testing and treatment program that met the objectives of the FMCSA and at a fraction of the cost. The issue at hand was that Doctors could not initiate the conversation regarding Phoenix Sleep, but if a patient asked the Doctor about the information, poster, flyer, etc. they had seen in the Doctor's waiting room, the Doctor was then obligated to tell the patient about Phoenix Sleep. Our goal was to create wonderful posters to make patients more aware of sleep apnea and more prone to talking with their Doctor or P.A. about their questions.
Client: Phoenix Sleep
Agency: E.B. Lane
ECD: Michael Pitzer
CW: Gary Serviss, Michael Pitzer
AD: Pete Schear, Michael Pitzer