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Arizona State-wide
Arizona Lottery "Silver 7's"
Advertising & Branding
:30 TV spot created for the Arizona Lottery to introduce their new Scratchers game; "Silver 7's" to the Arizona market. With the lucky number 7, the Silver 7's Scratchers game gave players 18 chances to win and a top prize of up to $50,000!
Client:
Arizona Lottery
Agency:
E.B. Lane
Category:
Lottery - Scratchers
ECD/AD
Michael Pitzer
CD/CW:
Mark Itkowitz
Producer:
Carolyn Peterson
Production:
Editorial:
Sound Editing:
Year:
2004