Late in 2002, the ad agency was informed that the print portion of the Phoenix Convention & Visitors Bureau advertising and marketing account would be taken in-house in an effort "to cut costs". As the new ECD at E.B. Lane, that news sort of sucked for me. This was a high-profile print account and one of the reasons I wanted to go to E.B. Lane. Besides, no one wants to lose an account where your job is to create the most beautiful print ads possible using real cowboys, rugged mountain backdrops, the best golf courses in the nation, world class resorts and spas, and restaurants with inspired cuisine and even more inspiring views.