Every year as kids, when the weather started getting warmer, we’d all jump on a bus at Pte. Tremble Elementary School and ride to Wingrove’s (sort of like the local Dairy Queen), where we’d each get a free ice cream cone. That was every year, every grade (K-5th), without fail, and I always got vanilla! Years later, I was told by Kendall Wingrove that the “free ice cream” was the most brilliant marketing plan his grandfather ever came up with because every kid went home that day and told their parents that Wingrove’s was open again, after closing for the winter and, that’s exactly what we all did.
My art is not an exercise in, nor an attempt to master hyper realism. My drawings came from an inner desire to find “happiness” again. A creative satisfaction I was no longer getting from simply being an advertising Creative Director. Don't get me wrong, I love the ad biz, but the last several years had sucked the happiness out of it for me. My wife, Lynn encouraged me to start drawing again and as I did I looked for that thing that would inspire me. That "thing" turned out to be “things” that made me happy as a kid growing up in Algonac, Michigan. As I continue to see, these things make other people happy too.
As an ad guy, I thought there had to be an art movement out there like “tribalism” or “familiarism”, art that people identify with at an emotional level. (OMG! Ad speak...) I haven't found one yet. Lynn had an idea that sounded interesting — “Evocationism”. She said it was the act of calling forth — evoking of old memories. From postings on Facebook, that's what's happening. Friends are telling me how fun and cool this series is. Which is why I've been calling this work “Happy Art” — because it's brought my happy back!
Title: “Dairy Queen”
Artist: Michael Pitzer
Medium: Venus PRISMACOLOR & FaberCastell Graphite Pencils on paper
Image Size: 16" W x 34" T
Signed & Dated: MPitzer '18
Series: “Happy Art”
Sold: $375.00 (Framed)
Fig Tree Gallery
Michael Pitzer Artist