And counting...

  • 43 ADDY AWARDS
  • 13 Telly Awards
  • 6 Belding Awards
  • 18 LULU Awards

Michael Pitzer - Resumé



10/2015 - Present

Catalyst Marketing Company
Fresno, CA

Digital Creative Director

I am responsible for everything and anything digital, primarily UI design and UX integration. I also manage and mentor an extremely talented group of designers, copywriters, graphic artists, and front end developers.

Contact me to see digital samples.



5/2015 - 10/2015

Freelance
Fresno, CA

Digital Creative Director

I spent 5 months freelancing after leaving JSA. During that period I built ecommerce websites and converted static websites to responsive in order to take advantage of Google's new search algorithm parameters.

Woo-Commerce website created for Authorized Vac & Sew.


10/2013 - 5/2015:

JSA
Fresno, CA

Creative Director

The majority of client work was public health initiatives and seasonal utility marketing programs, two categories I knew could do some great work in — and did; in English, Spanish and Hmong.

Clients:
  • Court Appointed Special Advocates (CASA)
  • Central Valley Energy Tune-Up
  • City of Fresno Department of Public Utilities
  • Emanuel Medical Center
  • Fresno General Plan
  • Fresno Metro Flood
  • Measure Z
  • Pregnancy Care Centers
  • Sierra View Medical Center
  • Me-n-Ed's Pizza
  • The San Joaquin Valley Air Pollution Control District
  • New Biz Win - The Mill Casino


5/2011 - 5/2013

Catalyst Marketing Company
Fresno, CA

Creative Director

Catalyst Marketing Company was formed in late 2010 when Thielen Idea Corp., and the Astone Agency, both in Fresno, merged. Due to the fact that neither agency had had an actual creative director on staff or on site for a few years each, this newly combined company now found themselves in a state of continual evolution yet still lacked a person responsible for the creative vision of the agency and their client brands.

Having a proven track record of building and managing stellar, conceptually-driven, visual problem solving creative teams in Los Angeles, Silicon Valley and Phoenix, I was brought in 6 months after the initial merger. My passion, experience and sensibilities for innovation and working as an Executive Creative Director for 25 years has given me the skill sets to build the creative environment needed for fast-paced growth driven by client/agency initiatives and then syncing these restructured creative departments with technology-based marketing innovations.

Having successfully completed what I was originally tasked to do I resigned as Creative Director in mid-May, 2013. The following month Catalyst Marketing Company was named "Ad Agency of the Year" by the FAF (Fresno Advertising Federation).

Notable Clients:
  • Educational Employees Credit Union – $1.9 billion in assets & 200,000+ members
  • Yosemite / Mariposa County Tourism Bureau
  • Michael Automotive – Chevrolet, Cadillac, Toyota, Scion, Audi, Porsche, Volkswagen
  • Chukchansi Gold Resort & Casino – owned and operated by the Picayune Rancheria of Chukchansi Indians
  • Black Oak Casino Resort – owned and operated by the Tuolumne Band of Me-Wuk Indians
  • New Biz Win - Table Mountain Casino – owned and operated by the Table Mountain Rancheria Band of Indians
  • New Biz Win - Golden Acorn Casino and Travel Center – owned and operated by the Kumeyaay Nation
  • New Biz Win - Clearwater River Casino – owned and operated by the Nez Perce Tribe
  • New Biz Win - McCaffrey Homes – Central San Joaquin Valley, family-owned local home builder
  • New Biz Win - The Fresno Philharmonic


4/2008 - 5/2011

Pitzer Advertising & Design
Chandler, AZ

Executive Creative Director

At PA&D, we work exclusively with entrepreneurs to develop and build unique brand identities that connect at an emotional level with our customers, (predominantly high-net worth individuals & early adopters) using whatever marketing means is most appropriate and — the least expected.

Client List:
  • New Biz Win - Casino Arizona - Phoenix/Scottsdale destination casinos & resort
  • New Biz Win - Quantum Developers - High-end Residential Developer
       - 150 acre Carver Mountain Estates
       - 15 acre Montaña Vista Estates
  • New Biz Win - BizCard.com - Online printing ecommerce website
  • New Biz Win - The Kingston Trio - Fantasy Camp and annual August concert in Scottsdale
  • New Biz Win - Changing Times Vitamins - RecoveryX, an athletic recovery water product
  • New Biz Win - Health Enhancement Products - ProAlgaZyme, algae infused purified water product
  • New Biz Win - Popeye Water - Water product designed for children
UI redesign created by Michael Pitzer for BIZCard.com, a client of Pitzer Advertising & Design.


2/2006 - 4/2008

Bozell - Phoenix
Scottsdale, AZ

Managing Partner/Executive Creative Director

  • Serve as Creative Lead in all new business with President of Bozell
  • Responsible for P&L of Scottsdale office
  • Managed the planning and execution of the Scottsdale office's overall strategies and programs
  • Responsible for all operations of the Scottsdale office
  • Created and maintained an atmosphere in which employees produce at beyond maximum capacity
  • Create and staff a full-service, borderless advertising agency in Phoenix establishing goals for success and drive measurable results for the Scottsdale office, including process and strategy for gaining influence in key industry initiatives
  • Set specific goals for Senior Management Team
  • Oversee Account Management, Project Management, and New Business
  • Developed, reviewed and maintained budgets and goals
  • Reviewed progress as compared to budget with staff quarterly
  • Established and exceeded profitability goals
  • Monitored our business strategy against goals and worked to continually develop and expand business opportunities
  • Reported to the CEO the office's status and activities
  • Submitted monthly reports, general information and recommendations to the CEO and CFO
  • Assisted the CEO in formulating polices
  • Serve on the Board of Managing Partners and the Bozell Executive Committee
  • Exceptional, 15-year track record of building successful teams in an agency/design environment
  • Excellent presentation and communication skills that are quick and clear
  • Exceptional strategic planning and analytical thinking skills for uncovering and evaluating new opportunities
  • Personally won 6 new clients and projects including $900 million CityScape Project, 150 acre Carver Mountain development, Arizona Motorcycle Safety Advisory Council, and Seagate (product and corporate name development)
Client List:
  • New Biz Win - RED Development - Downtown Phoenix, CityScape Developer
  • New Biz Win - Seagate - World's 4th largest hard drive manufacturer
  • New Biz Win - MxSecure - Largest clinic transcriptions company
  • New Biz Win - Motorcycle Safety Group of Arizona - Promotes rider awareness and safety
  • New Biz Win - Legends - Destination shopping experience, Kansas City


4/2003 - 8/2005

E.B. Lane
Phoenix, AZ

VP/Executive Creative Director

  • Restructured & re-staffed the Creative, Print & Broadcast Production, and Traffic departments
  • Created & recruited key personnel to form a studio concept for print production in order to expedite and increase profitability and provide growth in brochure and catalog production
  • Articulated and documented creative department processes
  • Responsible for all aspects of creative development, including providing career development and performance reviews for creatives
  • Responsible for translating client marketing objectives into creative strategies and articulated goals for creative teams
  • Created environment for productive feedback on creative projects to inspire award-winning, team thinking
  • Directly responsible for 21 new clients & projects wins including two Toyota new-point wins for Avondale, AZ and Denver, CO
  • Requested by Penske Automotive Group client to personally handle Bentley accounts
  • Accomplishments and restructuring led to two most profitable consecutive years of agency
  • Member of Executive Committee
  • Monitored profit and loss reports for the creative departments
  • Responsible for 18 people, $1.6 million in salaries, $55 million in billings
Client List:
  • New Biz Win - The Anonymous Email.com - Identity protection when sending email
  • Arizona Biltmore Hotel & Spa
  • Arizona Cardinals - NFL Team
  • Arizona Department of Health Services - Anti-smoking initiatives
  • Arizona Lottery - Scratchers, The Pick, Pick Three and Power Ball
  • New Biz Win - Adobe Air - Evaporative Coolers
  • New Biz Win - Armor Works - Military and Police Body Armor
  • New Biz Win - Attune Systems - LAN, SAN & Wan Storage Management
  • New Biz Win - The City of Buckeye
  • New Biz Win - Cable ONE - 6th Largest Cable Company in the U.S.
  • The Greater Phoenix CVB
  • New Biz Win - The Health & Wealth Raffle - Largest Independent Raffle in the U.S.
  • New Biz Win - Insight - Leading provider of IT computing products, software and advanced IT services
  • Keystone - Colorado Ski Resort
  • New Biz Win - Mercedes Benz of Chandler
  • New Biz Win - Lewis & Roca - Arizona's Largest Law Firm
  • New Biz Win - O Premium Waters - Home Water Delivery Company
  • Phoenix Boys Choir
  • Phoenix Civic Center - Copper Square
  • Phoenix Sleep - Sleep Diagnostic Centers
  • Richmond American - Home Builder
  • RockResorts - Resorts and Spas
       - Casa Madrona Hotel & Spa
       - Cheeca Lodge Resort & Spa
       - The Equinox Resort & Spa
       - La Posada de Santa Fe
       - Pine Lodge
       - Rosario Resort & Spa
       - The Lodge at Vail
       - Snake River Lodge & Spa
       - Rancho Mirage
  • Santaluz - DMB Luxury Home Development, San Diego
  • New Biz Win - Scottsdale Motor Mile - Dealer Association - 16 Dealers, 32 Brands
  • Super Bowl XLCI - Host Committee to the Super Bowl
  • World Wish - International affiliate of Make-A-Wish Foundation
  • Xanterra - State and National Parks
       - Zion Lodge - Springdale, UT
       - Bryce Canyon Lodge
       - Bryce Canyon National Park - Bryce Canyon, UT
       - Everglades Flamingo Lodge - Flamingo, FL
       - Furnace Creek Inn & Ranch - Death Valley, CA
       - Grand Canyon Lodge North Rim - North Rim, AZ
       - Stovepipe Wells
       - Gideon Putnam
       - Saratoga Springs State Park - New York
       - Grand Canyon Nat'l Park Lodges - Arizona
       - Ohio Central Reservations - Cambridge, OH
       - Burr Oak State Park - Glouster, OH
       - Hueston Woods - College Comer, OH
       - Maumee Bay - Oregon, OH
       - Punderson Manor - Newbury, OH
       - Salt Fork - Cambridge, OH
       - Shawnee State Park - Friendship, OH
       - Silverado Resort - Napa, CA
       - Yellowstone Nat'l Parks - Yellowstone, WY
       - Mammoth Hot Springs Hotel


11/1997 - 1/2000

Bozell Worldwide - Silicon Valley
San Mateo, CA

Partner in Charge/Executive Creative Director

  • Brought in after departure of previous Executive Creative Director
  • Restructured & re-staffed the Creative, Print Production, and Traffic Departments
  • Created & staffed Broadcast Department
  • Responsible for all aspects of the creative product, development through client approval
  • Responsible for 15 new clients and project wins including:
       - $40 million SyQuest account
       - $15 million Rhythms Net Connections account
       - 7 studios acquired by Electronic Arts
  • Due to New York client conflict, resigned $30 million 3com account replacing it with $40 million before 3com was off the books
  • Member of Executive Committee
  • Member of the Inner Circle, Bozell creative committee made up of 13 Executive Creative Director's from global network
  • Responsible for 22 people, $1.9 million in salaries, $65 million in billings
Client List:
  • 3 Com - Network Interface Cards
  • New Biz Win - Applied Materials - FAB
  • New Biz Win - Artstar.com - Art portal and eBusiness provider
  • New Biz Win - BigStep.com - Hosted web site and eBusiness provider
  • Cadence - Design tools
  • cbt systems - CD based eLearning
  • Cypress Semiconductor - Semiconductors & programmable logic devices
  • New Biz Win - DialPad.com - Voice over IP
  • New Biz Win - eo Center - Vertical search technology
  • New Biz Win - Electronic Arts - Online and PC based games
  • HP - Travan storage drives
  • InsWeb.com - Online insurance marketplace
  • Intershop - eBusiness software
  • Logitech - Peripherals
  • Meridian Data - CD and Snap Servers
  • New Biz Win - NowDocs.com - Document eDelivery company
  • New Biz Win - Parasoft - C++ and Java software
  • Raychem - Resettable circuit protection solutions
  • Rhythms Net Connection - DSL services provider
  • New Biz Win - See It First - Streaming media company
  • Synopsys - Design Tools
  • New Biz Win - SyQuest - Removable storage drives
  • New Biz Win - Third Voice - Annotated notes
  • New Biz Win - Wavo - Streaming media company
  • Wells Fargo - Online Banking


1/1995 - 11/1997

Sacks/Fuller
Los Angeles, CA

SrVP/Executive Creative Director

  • Responsible for all aspects of the creative product, creative and production staff, and creative reputation of the L.A. office
  • Six months after joining, I was instrumental in the successful buyout of the co-founding creative partner and the seamless transition of clients through the change in creative leadership.
  • I was part of the management team working with the GM/President to determine the future direction of the agency, revenue growth and opportunities, maintaining profitability across multiple clients while assuming the lead creative position for all new business pursuits.
  • Day-to-day, my responsibilities involved creating and/or reviewing the development of business and marketing strategies, including corporate and product positioning that could then be executed in a creative and impactful way to drive a diverse group of retail and financial client communications and marketing programs.
  • These programs included traditional advertising in print and broadcast with an emphasis on retail, direct marketing, and all forms of collateral, packaging, and graphic design.
  • I managed a staff of 7 people.
Client List:
  • City National Bank - Southern California Largest Independent Bank
  • The HoneyBaked Ham Co. - CA, WA, OR
  • Jiffy Lube - Southern California dealer association
  • LoJack - Anti-theft and auto recovery system
  • New Biz Win - Vista & Lee Optical - National eyeglass chain
  • ReadyPac Salads - Prepackaged produce
  • New Biz Win - Select Office Solutions - Office Equipment & Supply Service
  • Thieves Market - Western boots and clothing retailer
  • New Biz Win - Three Day Blinds - Home and office blind company
  • New Biz Win - Tommy's Original Burgers - Historical LA Fast Food Franchise
  • Watkins and Hot Springs Spas - Portable Spas & Saunas


1/1992 - 1/1995

Evans, Hardy + Young
Santa Barbara, CA

VP/Executive Art Director

  • Served as the art director and partner to the ECD.
Client List:
  • Bob's Big Boy - Family style restaurants
  • New Biz Win - Breyer Horses - Collectable horses
  • Charley Brown's - Steak & Seafood restaurants
  • Child Guidance Toys - Educational Toys
  • Coco's - Family style restaurants
  • El Torito - Family style restaurants
  • Food For All - POP Donation company
  • jojos - Family style restaurants
  • New Biz Win - Jonny Cat - Cat litter and associated products
  • New Biz Win - Kitty Care - Cat litter
  • Rueben's - Steak & Seafood restaurants
  • Santa Barbara Visitors Bureau - Conference and tourism
  • New Biz Win - Tamiya America - R/C cards and fine detailed models
  • New Biz Win - Toy-HQ - PC Game studio


1/1991 - 1/1992

Bozell Worldwide
Los Angeles, CA

VP/Associate Creative Director

  • Served as the associate creative director on the Kawasaki and Sega Genesis accounts.
Client List:
  • Kawasaki Motorcycles - Motorcycles, ATV's, Dirt Bikes and Jetskis
  • Sega Genesis - Video Games


1/1988 - 1/1991

Hakuhodo Advertising
Los Angeles, CA

SrVP/Executive Creative Director

  • Youngest ECD of an international agency at age 28
  • Served as International ECD on ANA, all English speaking countries worldwide
  • Serve on the Executive Committee
  • Personally created the Jamie Lee Curtis Aquarium Campaign for Hitachi's $7 million US launch
Client List:
  • All Nippon Airways - 2nd largest Japanese, international airline
  • Eclipse Car Audio - In-dash systems and speakers
  • New Biz Win - Hitachi - UltraVision line of TVs
  • New Biz Win - INTERACTIVE a kodak company - UNIX Software
  • NEC - Cellular, Pagers & Data
  • Saporro Beer - Imported beer
  • Sanyo/Icon - Hardware and systems
  • New Biz Win - Suzuki Car Dealer Associations - 3 Western states Dealer Associations
  • Suzuki Marine - Outboard motors
  • Tabata USA - Diving equipment
  • TASCAM Pro Audio - Pro audio equipment
  • New Biz Win - TEAC - Home audio components
  • TEAC Data Storage - Disk and floppy drives