Michael Pitzer (Art & Design)

Kawasaki Race Wins

Enthusiasts Print

Every weekend there were a number of motorcycle races around the country and every Monday we were given the results and asked to produce a print ad proclaiming victories.

On Tuesday we'd be given a number of black and white photos taken by various photographers. On Wednesday we'd come up with a couple of concepts and present them to the Kawasaki marketing department and we'd also create the art for the ad. On Thursday we'd have an approval on one of the directions. On Friday the ad would ship to the Cycle News to run the following week.

And then the process would begin again.

  • Kawasaki Motorcycles
  • Bozell⁄Los Angeles
  • Scott Young
  • Mel Newhoff
  • Michael Pitzer
  • Cameron Day
  • Mark Browning
  • Pitzer/Day #1 Created by Mike Pitzer
  • 1990-1991
Kawasaki Motorcycles Racing Print Campaign #1
Kawasaki Motorcycles Racing Print Campaign #2
Kawasaki Motorcycles Racing Print Campaign #3
Kawasaki Motorcycles Racing Print Campaign #4
Kawasaki Motorcycles Racing Print Campaign #5
Kawasaki Motorcycles Racing Print Campaign #6
Kawasaki Motorcycles Racing Print Campaign #7
Kawasaki Motorcycles Racing Print Campaign #8