Regional

EECU - 1.99% APR Auto Loans Program

Advertising Campaigns

In August 2012, Educational Employees Credit Union decided to reintroduce their historic low auto loan rate of 1.99% APR. We were asked to come up with a campaign that did not reuse the previous imagery I had created for the first 1.99% APR campaign, but EECU still wanted this to be a big, memorable campaign.

Once again, I pulled an all-nighter to make the presentation. I wrote and developed 16 ads, of which EECU bought 14 of them along with a series of TV spots based on the same simple branding approach. As for the print, my goal was to own the newspapers and web by running a multitude of smaller space ads in their EECU corporate blue with a photoshop "paint daub" filter and ghosted-back EECU logo added to the background for visual interest instead of one or two large space ads.

  • EECU
  • Catalyst Marketing Co.
  • Financial
  • Michael Pitzer
  • Michael Pitzer
  • Michael Pitzer
  • Larry Baugh
  • Adam Smith
  • Maximus Media
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Below is the original TV spot we shot, which rolled directly out of the campaign concept.