Working closely with the Marketing Department of EECU, we developed a print, outdoor and broadcast campaign that would articulate what those savings would immediately look like to EECU members and how the monthly savings might be used by families still living on tightened budgets due to the ongoing troubles of the local and national economies. The savings on a refinance might be like getting agree tank of gas every month, or being able to buy the things at the grocery store families had been passing on, or even saving enough each month to pay for braces. The campaign did well in the community and garnered a number of local Addy Awards in 2012 for print, TV and online as well.
:60 Radio Title: "Kathleen"
:60 Radio Title: "Free Gas"
:60 Radio Title: "Braces"