In the summer of 2014, Educational Employees Credit Union wanted to run what I called a "Summer Celebration" of auto loans rates as low as 1.99%APR on new or used autos, motorcycles, RV's and boats. The interesting thing was that that was all they really had, or wanted to say. Which as Jim Huff and I had done so in the past, kicking around his idea turned into on e of the creative executions — a TV announcer who thinks the script should be longer.