Michael Pitzer (Art & Design)

Arizona Department of Health Services

Public Service Marketing

Although a high percentage of smokers want to quit (43% reported making a quit attempt in the past year), only 23% used any form of pharmaceutical assistance, and even fewer (7%) used other types of cessation services such as classes, clinics, self-help materials, or counseling. In reality, a person who smokes attempts to quit 30 to 40 times before being successful. Research also shows that that number of attempts can take several years.

At this time, research also showed that 68% of smokers tried to cold turkey and 27% were successful and quit for more than a year.


  • Arizona Department of Health Services
  • E.B. Lane, Phoenix, AZ
  • Our Secret :30
  • Running :30
  • Irritable :30
  • Breathe :10
  • Turkey Crossing :10
  • Michael Pitzer
  • Mark Itkowitz
  • Caroline Peterson
  • Anabal Suerez
  • Bunker Monkey
  • Cooper Post
  • 2003