The project was to create a campaign in print and radio that brought attention to the fact that not all Valley children have access to the care they need. And to address that fact, Community Regional Medical Center had partnered with UCSF Benioff Children’s Hospital, ranked among the best in the nation, to build the Community Pediatric Center. A local Center with 30+ specialties and home to the top pediatric doctors that would/could provide the right care, at the right time, to children with unique medical needs here in the Fresno area.